I'm regularly asked if big data can aid small businesses and individual traders in the same way that giant organizations can. My answer is a resounding yes! Despite the fact that small businesses generate less data than giant corporations such as Google or Facebook, big data can still be useful.
Small businesses are better adapted to big data in many ways because they are more agile and able to act quickly on data-driven insights. Let's look at some of the ways small businesses might benefit from big data, as described in this link of all the Leverage Big Data for Small Business has.
Small businesses can use big data to learn more about their customers, such as what drives them to buy, how they prefer to shop, why they switch, what they'll buy next, and what factors lead them to recommend a company to others.
Analyzing customer feedback to improve a product or service may also assist firms in better interacting and engaging with customers.
Internal data (such as sales and customer service logs), social media, browser logs, text analytics, and huge, publicly available data sets are all sources of useful data (such as census data).